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United Laser vs TIG Welding Email Campaign
Client Name: United Industries
Project Type: HTML Email
Description: When their company and product integrity were challenged by a competitor, United Industries put on their boxing gloves – literally. Marketing Images created a series of HTML emails with a boxing theme, each deployment being a round, in which the competitor’s challenges were addressed in no uncertain terms. The campaign has been highly successful, with an open rate of over 90% and a click-thru rate of over 40%.
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